Performance Transformation Launches Igniting Creativity in Business


Performance Transformation, LLC™ (Venice, FL) announced today the launch of their new professional development programs and workshops designed to cultivate creativity in the workplace.

“We’re very excited to bring our innovative approach into the marketplace,” said Terry Murray, Founder and Managing Partner of Performance Transformation.  “Regardless of your industry, creativity thinking is now a strategic imperative for cultivating and sustaining competitive advantage in the 21st Century.”

In fact, the 2010 IBM Global CEO survey identified the single most important attribute CEOs are looking for in future leaders is creativity and their ability to cultivate creativity throughout the organization.  However, a peer-reviewed research study conducted by Cornell University  and published in The Journal For Experimental Social Psychology identifies a disconnect.  The research identified a heretofore unseen bias in business.  High potentials that display creativity are often sidetracked on their way up the corporate ladder.

“The accelerating complexity of the global marketplace we’re currently experiencing is unprecedented,” adds Mr. Murray.  “Creative thinking can no longer be relegated to the R&D or marketing functions.  It needs to be present at every touchpoint throughout the organization.”

More than four years in development and validation, the Igniting Creativity In Business series of professional development programs and workshops are entirely based upon peer-reviewed research from diverse, scientific disciplines.  Research findings from the neurosciences, emotional intelligence, biochemistry, Applied Behavioral Economics, Core Mammalian Emotional Systems, performance psychology, creativity research, Kolb’s Adult Learning Style Inventory, and quantum physics have been integrated into a multi-dimensional, innovative approach for sparking creativity and innovative thinking.

“For the past four years we’ve been focused on developing and delivering programs and workshops that align and optimize leadership, strategy, and organizational culture,” states Terry.  “Our baseline programs, first released in 2010, Transformational Leadership, Adaptive Team Building, Igniting Breakthrough Sales, The Emotionally Resilient Nurse, and Warriors in Transition set the foundation for the next evolution in professional development.  When we saw the results from the IBM Global CEO Survey a year and a half ago we realized we had identified the fundamental elements necessary for promulgating creativity in business.”

In the past two years, more than a dozen research studies and surveys have been released by global consultancies, universities, and leading institutions all pointing to the growing disconnect between leadership and employees.  Economic volatility and the global recession contributed to this issue. On a macro level, more than 70% of employees are disengaged with their company.  Trust in leadership is at an all time low (10%) and fear dominates many organizational cultures.

Terry goes on to state, “Fear kills creativity.  It is part of our Core Mammalian Emotional System.  When we promote fear as a motivating factor, we get a predictable response; disengagement.  When we promote another of our part of our Core Mammalian Emotional System, seeking, we also get a predictable response; engagement and creativity.”

Today’s multi-cultural and multi-generational workplace provides significant opportunities for devising and implementing creative solutions to challenges and opportunities alike.  It does, however, require a fresh approach to leading, planning, and delivering a culture capable of engaging every human perspective in the business.

“Creative thinking requires both divergent thinking and convergent focus,” added Terry.  “Diversity of perspectives, coming from diverse people is key.  Inclusion of diverse perspectives has never been more strategically important for companies than it is today.  The other key element for creative thinking that is often overlooked in business is novel stimuli.”

Performance Transformation delivers novel cognitive, emotional, and psychological stimuli through their proprietary Accretive Coaching Process℠, which can include Equine Facilitated Experiential Learning workshops.  The carefully crafted, ground-based exercises with horses introduces a novel, neurological response triggering the development of new neural pathways.  This approach, followed up with a rigorous educational and coaching process helps professionals shift their response to new challenges away from conditioned thinking into an exploratory, neurological response.

Terry concludes, “The challenge is to first promote the formation of new neural pathways in the individual through the introduction of emotionally, cognitively, and psychologically novel stimuli.  To break out of the wheel worn paths of conditioned thinking.  The brain is very conservative with energy, so it has a tendency to follow the path of least resistance.  Developing new neural pathways takes more energy than following established ones.  The more practiced we are in developing new ways of thinking, the easier it becomes to respond to unprecedented challenges in creative ways.  We then work to help client organizations connect and amplify the nodes of though throughout their company.  This approach to cross-pollinating organizational thinking is the key to success going forward.”

© 2012, Performance Transformation, LLC™.

1 Comment

Filed under Experiential Learning, Health Care, Leadership Development, Organizational Culture, Sales Training, Strategic Planning, Team Building

One response to “Performance Transformation Launches Igniting Creativity in Business

  1. Pingback: Performance Transformation Launches Igniting Creativity in Business « vytotibeli

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